Mr Price’s Groundbreaking Metaverse Debut

Mr Price made history as the first fashion retailer in South Africa to enter the Metaverse. Partnering with Metalabs Africa, the brand launched an exclusive competition featuring nine one-of-a-kind NF-Tees—unique non-fungible token (NFT) artworks.

The competition ran on Mr Price’s Instagram page, where winners not only secured their exclusive NF-Tee but also took home R10,000 in cash. These digital fashion pieces doubled as avatars, allowing winners to step into the Metaverse in style.

This campaign marked a bold move into the digital fashion space, blending creativity, technology, and self-expression. As the world of fashion continues to evolve, Mr Price’s foray into Web3 set the stage for more innovation in the future.