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VW Polo

TV Commercial NFT Campaign

NFT VW launched into the metaverse, with the world’s first NFT embedded advertising campaign

Savanna Cider

Community NFT Campaign

Click here to See the First NFT Campaign to Feature NFTs that change colour based on how many laughs during the Comedy Bar tour.

Mr Price Fashion

View our latest Mr Price NF-Tee + R10 000 CASH campaign. The tee might not be real, but the money is! Were you one of 9 lucky winners?

Creative Solutions

SenseVirtual & VR Events are using our Metaverse talent in Virtual & Augmented Reality to focus on creating meaningful and results-driven NFT (Non-Fungible Token) experiences for Brands.

Branded NFTs offer passionate customers collectable virtual goods that generate brand engagement, unlock new experiences, foster a passionate community, add new revenue, and will be critical assets for upcoming virtual worlds.

Our Happy Clients

Bring your ideas to life

MetaLabs Africa’s Team and Talent have all the Design, Storytelling, Marketing, Virtual Reality & Augmented Reality experiences in the Metaverse to be able to execute high-quality NFT experiences. We work with the Brand, Company, Artist or Celebrity on the most effective and results-driven way to deliver an NFT experience.

We use NFTs to unlock real value for brands and their communities. We know the Collector is a Brand’s Most Loyal Consumer, the Community is a Brand’s Most Powerful Platform.

Navigating the Metaverse

We understand how this new distributed model can monetize digital media points to the future of digital marketing. We will continue to explore the ways NFTs continue to garner mainstream attention and for brands, this is an opportunity to generate additional revenues and engage with a core fan base by creating exclusive experiences:

NFT technology can provide a new user experience and help increase brand awareness and affinity. Mobile advertising campaigns that use NFTs can be distributed programmatically across various digital platforms.

Brands can use NFT technology to provide personalized gifts, vouchers, rewards, loyalty programs or more to their customers. Brands can monetize ads multiple times over by turning them into NFTs; they can further their equity via storytelling and collectable assets or create a buzz in the lead-up to events and product launches via early access tokens.

NFTs open up a whole new revenue stream for brands by selling goods in purely digital form or as a complement to a physical offering. NFTs can also be used to collect data or reward crowdfunding. Brands can also use proceeds from NFTs and donate them to charity. Not only is this an excellent way to instil a brand as a valuable asset to the community; it’s an essential strategy for attracting today’s consumers.

Bring your ideas to life

The Brand wants to be a digital leader and are comfortable with trying new technologies.

The Brand has a passionate community that loves the brand and what it stands for.

The Brand wants to offer additional features, beyond just the image or video: access to premium experiences, discounts, recognition, access to a community, or some other creative perk.

The Brand knows how to limit the quantity to create scarcity, driving up value.


We picked the best specialists in their respective fields, for the optimum service just for you.

Tyrone Rubin – CEO


Tyrone has been involved in various forms of Media and Technology such as Film, Commercials VR, AR, Web, E-commerce and more recently NFTs. He has worked with a range of big brands such as Google, ABSA, Bayer, Adidas and many others.

Brendan Louw


Creative with a decade of photography expertise and professionally specialized in VR productions and projects. He has also sold some of his private work as NFTs, on Rarible, Momint and OpenSea.

Landi Ania


Landi is a qualified graphic designer with ten years industry experience, and lots of big projects for big brands in her portfolio. She speaks fluent motion, graphics, art, animation, web, social media, crypto and NFT’s, so one could call her a Master of the Metaverse.