Brands using NFT technology?

McDonalds gets into the NFTs

McDonald’s® USA Unveils First-Ever NFT to Celebrate 40th Anniversary of the McRib Limited-edition digital collectibles featuring the iconic sandwich will be given away to select fans beginning Nov. 1, as the McRib returns to participating restaurants nationwide

Bacardi music NFTs earn royalties

Bacardi and BBDO NY teamed with Grammy-winning producer Boi-1da to launch a collection of music NFTs aimed at addressing gender disparities in the music industry.

 

The most expensive $69.3 Million / R1.1 Billion NFT by Beeple

Everydays: the First 5000 Days is a digital work of art created by Mike Winkelmann, known professionally as Beeple. The work is a collage of 5000 digital images created by Winkelmann for his Everydays series. Its associated non-fungible token (NFT) was sold for $69.3 million at Christie’s in 2021, the most expensive NFT and among the most expensive works by a living artist

NBA Top Shot Marketplace

The NBA’s Top Shot product is a blockchain-based trading card system that has generated over $230 Million /  R3.6 Billion in gross sales.

A LeBron James highlight sold for $200,000 / R3.2 Million. A Zion Williamson edition went for a little less than that. The National Basketball Association has officially aligned itself for the future of the trading card marketplace, and currently, this game is sold out.

Dolce & Gabbana sold at auction a nine-piece collection of digital NFTs, alongside some actual couture for a total of 1,885.719 Ether (Ethereum cryptocurrency), or the equivalent of nearly $6.1 million / R100 million.

“These prices are not surprising,” said Nick Jushchyshyn, program director for Virtual Reality and Immersive Media at Drexel University. “You have world-renowned designers creating something absolutely unique, with attention to detail — it is beyond what you expect to see in a typical digital rendering — and it’s a one of one. It makes perfect sense that there would be an NFT collector in the world who would value it.”

Nike Looks Poised to Tackle Metaverse and NFTs

Nike files for 7 ‘virtual goods’ trademarks for branding in NFTs and video games like Fortnite.

Nike’s patent for “cryptokicks” indicates it has been preparing to use NFTs for quite some time.

Matthew Kish, explains in a recent analysis that “Nike is going all in on its metaverse play.” The report discusses Nike’s recent U.S. Patent and Trademark Office filing published this week. A number of well-known trademarks Nike owns were also included such as the “Just Do It” tagline, its SNKRS logo, the Air Jordan “Jumpman,” and the Nike swoosh. All of which can be leveraged as “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use online and in online virtual worlds.”

Budweiser’s first-ever NFTs sell out in minutes

Budweiser has become the first Anheuser-Busch InBev brand to enter the non-fungible token business with its new “Heritage Collection,” comprised of 1,936 one-of-a-kind digital beer cans that were retailing for hundreds of dollars each. With two different types of blockchain-based tokens—1,900 “Core Heritage Cans,” priced at $499 / R8100 each, and a much more limited run of 36 “Gold Heritage Cans,” going for $999 / R16k each—the digital collectibles sold out less than an hour after their release, netting Budweiser somewhere in the neighborhood of $984,000 / R16 Million.

Eminem NFT Drop

The world’s first NFT drop from Eminem provides Stans, fans, NFT enthusiasts and collectors ONE OPPORTUNITY to own a piece from Eminem’s premier NFT drop.

This NFT project netted Eminem $600 000.

Warner Bros., Nifty’s launch first ‘Matrix’ avatar NFTs

Ahead of the December premiere of “The Matrix Resurrections,” Warner Bros.’ consumer products division and social NFT platform Nifty’s are partnering to launch avatar-based non-fungible tokens inspired by the classic film franchise.

Pegged at $50 each and available exclusively on Nifty’s platform, the run of 100,000 “Matrix” NFTs will launch in two stages.

 

Adidas Expands Its Metaverse Journey With New Four-Way Collaboration

Adidas is expanding its journey into the metaverse with a new four-way collaboration with Bored Ape Yacht Club, Pixel Vault’s Punks Comic and crypto investor Gmoney.

“For those of you in search of new playgrounds where possibilities are limitless, we invite you to join us as we voyage into the Metaverse,” Adidas said.

Virtual real estate fetches record $2.4 million / R39 million deal in Decentraland’s fashion district

A plot of virtual real estate on Decentraland’s Fashion Street just sold for a record $2.4 million. Tokens.com, a publicly traded company based in Toronto, was the buyer of what it described as a 116 parcel of land in “the heart” of Fashion Street.

Players in Decentraland use a cryptocurrency called MANA, which is based on Ethereum. Tokens.com’s purchase was a record real estate transaction for the virtual world, at 618,000 MANA, which converts to $2.4 million / R39 million. The previous record was set in June when a buyer bought 259 parcels of land for 1.3 million MANA, which amounted to about $900,000 / R14.6 million at the time.

NFL Enters the NFT World

NFL fans can now receive complementary virtual commemorative tickets as an NFT. The limited-edition NFTs, done in collaboration with Ticketmaster, will be for those who attend select games from Thanksgiving through the end of the 2021 season.

Tom Brady’s Autograph Platform releases Simone Biles NFTs

Autograph, an NFT platform co-founded by Tom Brady, is releasing new types of sports collectibles after selling out of its initial offerings.

The platform is expanding into movies and music verticals, as well, and recently added The Weeknd to its board of directors.

Kings of Leon Album Sale by NFT.

Kings of Leon became the first to announce the release of a new album, When You See Yourself, in the form of an NFT which generated a reported $2 million in sales

Gary Vaynerchuk launches VeeFriends NFT Collection

VeeCon 2022 is a multi-day superconference where only VeeFriends token holders will experience an extraordinary lineup of content including iconic keynote speeches; aggressive amount of innovative and educational talks, panels and Q&A sessions; and many collaborative experiences including competitions, gatherings, and team sessions.

The Floor Price (Cheapest You can get a VeeFriends NFT) is currently 8.83 ETH / $37k / R590k

CryptPunks

CryptoPunks was released in June of 2017 as one of the first non-fungible tokens (NFT) on the Ethereum blockchain. CryptoPunks are commonly credited with starting the NFT craze of 2021, along with other early projects including MoonCatRescue, CryptoKitties, and more recently, Bored Ape Yacht Club and the sale of Beeple’s Everydays: The First 5000 Days.

There are 10,000 CryptoPunk tokens. Today, due to their rarity and exclusivity, they are often used as a status symbol in cryptocurrency communities, as well as fetching higher prices on the open market and making their way to auction houses like Christie’s. In February CryptoPunk 6487 sold for 550 ETH ($1.05 million / R15.7 million).

CryptoPunk Stats

Current Lowest Price Punk Available 88.45 ETH ($370,960.16 USD / R5.9 million)

Number of Sales (Last 12 Months) 11,820

Total Value of All Sales (Lifetime) 590.54KΞ ($1.68B / R25.2 Billion)

Bored Ape Yacht Club

The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits.

August 11, Bored Ape Yacht Club #3749 was sold for 400 ETH ($1.8 million / R27.4 m) on OpenSeas. August 8, Bored Ape 7345 was sold for 210 ETH ($893k /R13.6 million).

The current floor price (lowest you should pay for a BAYC NFT) is 44.89 ETH ( $186k/R3 million)

On August 23, 2021, Bored Ape #1734 sold for 420 ETH ($1.8m/R27.5 million).

On August 28, Stephen Curry bought a BAYC NFT 7990 with a blue-fur ape wearing a brown tweed suit with greenzombie eyes for 55 ETH ($234,000/R3.6 million).

On September 2, a #BAYC 7090 ape with solid gold fur was sold for 600 ETH ($2.5 million/R38.1 million) On September 6, 2021, The Sandbox bought the BAYC #3749 “The Captain” for 740 ETH ($3million/R45.7 million).

In September 2021, BAYC #8746 sold for $1.2 million/R18.3 million as a part of Christie’s Hong Kong auction house NFT drop.

The”Ape Fest Yacht Party” aboard a 1,000 person yacht. The tickets for the yacht party were free for Bored Ape and Mutant Ape Yacht Club holders on a first come first serve basis. The party also had celebrities joining in including DJ and producer, Kygo, and musician and OneRepublic’s lead singer, Ryan Tedder. Performances by Aziz Ansari, Chris Rock, LiL Baby, Beck, The Strokes, Questlove BAYC will be offering limited edition, open edition apparel and merchandise featuring prints of official Bored Apes and their licensed derivatives.

.Bored Ape Yacht Club Creators Yuga Labs Sign Representation Deal With Madonna, U2 Manager Guy Oseary.

Universal Music announces Bored Ape Yacht Club music group called KINGSHIP, a metaverse group consisting of four characters from the Bored Ape Yacht Club

Some NFT Numbers

OpenSea was the first and, by far, the most popular peer-to-peer NFT marketplace. It has a total transaction volume of over $6.5 Billion / R103 Billion up to Sept 2021. OpenSea’s Trading Volume Increased by 800+%.

Axie Infinity, the NFT-powered video game Axie Infinity has the second-largest NFT marketplace, with a cumulative trading volume of more than $2.1 Billion / R32.2 Billion.

There are $10-$20 million / R160 million / R320 million worth of NFT sold in the blockchain every week.

The Most Expensive NFT Image Sold for $69 million / R1 Billion.

The Most Expensive NFT Video Sold for $7 million / R11.5 million.

The Most Expensive NFT Meme Sold for $4 million / R64 million.

Each Day 1000s of NFT Sales Are Made.

The NFT Market Grew Almost Tenfold in Two Years.

NFT Sales Amounted to Over $2.4 Billion/ R38 Billion in the First 6 Months of 2021.

NBA’s Top Shots Has Already Made $700+ Million / R11.2 Billion.