Introduction
/ About Metalabs Africa
MetaLabs Africa (MLA) stands at the intersection of technology and creativity, pioneering innovative digital solutions across multiple platforms. Founded by industry veterans Brendan Louw and Tyrone Rubin, our journey began during the emergence of NFTs, leveraging their combined decades of experience in digital spaces to create groundbreaking campaigns and solutions.
The Collective
MetaLabs Africa
At our core, we specialize in digital innovation and creative technology solutions. Our expertise spans NFTs, digital marketing, and advanced technological integration for brands looking to make their mark in the digital space.
VR Events
Led by Brendan Louw, VR Events specializes in immersive virtual reality experiences and productions, bringing events and brand experiences to life in the virtual space.
Molotov Cocktail Productions
As the founder of Molotov, Nic Roux leads with expertise in music video production, directing, AI, 3D design, and game development. Molotov has worked with major clients like RAK, American Airways, What’s On Dubai, and NEOM, pushing creative boundaries across industries.
Artifice Studios
For Reuben’s latest venture, Artifice Studios represents an AI-powered creative agency that combines world-class talent with advanced artificial intelligence. We offer revolutionary solutions in:
AI-Driven Content Creation
- Fashion & Jewellery Marketing
- Automotive Marketing
- Property Marketing
The Team
MetaLabs Africa is a collective of digital pioneers redefining the landscape of NFTs, virtual reality, AI, and digital marketing. Founded by Tyrone Rubin and Brendan Louw, the core team and extended network bring together expertise from film, immersive media, technology, and creative industries.
From VR productions and AI-driven content to cutting-edge brand campaigns, MetaLabs Africa thrives where technology and creativity converge. With Nic Roux’s expertise in AI, 3D design, and directing, along with a broader team of specialists across multiple industries, the collective continues to push the boundaries of digital storytelling and innovation.
Tyrone Rubin – Founder
A versatile media and technology expert with extensive experience across Film, Commercials, VR, AR, Web, and E-commerce. Tyrone has successfully led projects for global brands including Google, ABSA, Bayer, and Adidas.
Brendan Louw – Founder & Creative Director
A seasoned creative professional with over a decade of photography expertise, Brendan specializes in VR productions and has successfully ventured into NFT creation and sales on platforms like Rarible and OpenSea.
Nic Roux – Software Partner
Founder of Molotov Cocktail Productions, Nic brings expertise in music video production, directing, AI, 3D design, and music. His impressive client portfolio includes RAK, American Airways, What’s On Dubai, and NEOM.
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