SenseVirtual created an experience for Unilver & OMO that takes a user inside the washing machine. SenseVirtual worked with Liquorice Digital Agency to craft an instore high-end Virtual Reality experience that educates users about the qualities of the new OMO Washing Liquid. This activation was taken to stores throughout Durban, Johannesburg and Cape Town. It proved to be a highly successful and immersive campaign.
